Project to create a 360º product configurator for DESIGUAL in order to accelerate the design processes, testing and market trends.
Product differentiation and customization are the new market drivers. During this project, our objective was to facilitate the interaction between DESIGUAL's creative and product development departments. Information exchange between departments typically does not keep pace with product changes, especially in the rapidly evolving clothing and footwear sector. Our solution consisted in the realization of a 3D information management platform in all its scope: After an initial process of scanning the garments in 3D, the information was arranged in a single source or interactive 3D model so that the changes could spread instantly through a "drag & play" system, which allowed to guarantee the quality of the data and the efficient reuse of the assets. The solution was also programmed to support simultaneous workflows that could ensure seamless collaboration between workers.
Companies in the apparel and footwear sector are competing in the world of fast fashion, requiring them to launch products to market in a matter of days. The agility of the graphic design and the reuse of assets was imperative to achieve that goal.
In the apparel, footwear and accessories market, graphic design is just as important for product design as it is for packaging and label. Graphic design agility is crucial in the final stretch of delivering custom product designs within days.