Development of personalized augmented reality book for BBVA. RA advertising on any printed format.
The project that we show below was an AR project made in Pixeldreams for the RBA publishing house. The interactive book: "Dreams come true" explains the history of 20 great entrepreneurs through AR technology and adds virtual elements to the book itself. The book has an Augmented Reality functionality to give value to each interview. After recognizing the image pattern of the book, the photograph comes to life in Interactive Video format. The publication of the project was sponsored by the financial entity: BBVA, in which the most outstanding international entrepreneurs were interviewed, such as: Ferrán Adrià, Rosa Tous, Amancio Ortega, the Founder of IKEA, or Jeff Bezos himself, among others.
If you want to know more about augmented reality books or the different types of augmented reality that we can offer you, we invite you to discover the AR book on cardiology in small animals that we designed for the Servet publishing house. A success story that was distributed in 15 countries.
After scanning each page the photographs come to life in Interactive Video format.
— Alex Mas
Benefits of books with AR for companies
Promote reading and reading fluency
Create value from an emotional and relational perspective with users.
Branding Marketing: Brand positioning and creation of notoriety.
Geo Marketing: They allow a geographical segmentation of the target audience.
Social media: Encourages the recommendation through the RRSS KPI's: Allows the management of metrics, kpi's and the measurement of results.