The BONUS company entrusts Pixeldreams with an augmented reality application for the promotion of 8 million bags of Snacks aimed at children.
Headquartered in Manresa (Barcelona), Bonus is a pioneer company in the development and production of toys in the food industry sector aimed at children. With a production plant of more than 10,000 square meters and a team of more than 60 people with the most modern production and packaging technology in Europe, Bonus is capable of producing and packaging long promotional campaigns with all the guarantees.Tattoos and stickers have been used for decades as a promotional gift inside the packaging of all kinds of products. At Pixeldreams we devised and developed an augmented reality game where the stickers act as augmented reality markers. This allows the download of an animated character for each of the 5 tattoos available inside the package.
3D Interactive Game with Augmented Reality.
After downloading the AR application from Google Play or the Apple Store, the user must scan the 3D tattoos and different characters come to life on the child's own hand.Gamification system for time and points
The objective of the interactive game is for the player to manage to capture the maximum number of "worms" in the shortest possible time, trying to avoid the planets that stand in their way.3D Animations and Voiceovers for the RA App.
In our agency we develop all the internal animations of the game to improve the user experience. Likewise, we make different voiceovers to animate and give voice to the protagonists of the game.Accessibility and Game Publishing for Little Worms
At Pixeldreams we take care of all phases of the project, from the design of the idea and development of the application, to the publication in the official app stores. This AR experience is available for iOS and Android platforms.