CELO is an international company based in Barcelona, Spain, dedicated to the design and manufacture of high precision fastening and fastening solutions. The company was founded in 1963 and has grown to become one of the leading manufacturers of screws and fasteners in Europe.The company focuses on offering high-quality, innovative solutions to its customers in a variety of sectors, such as construction, automotive, electronics, and the marine industry. CELO has expanded its international presence and currently has offices in Spain, France, Italy, Germany, Mexico, China and the United States, among other countries. It has been a pioneer in the use of Augmented Reality in the world of Retail and especially at the point of sale. The company entrusted Pixeldreams with an augmented reality application for carrying out remote business presentations and studying the best placement of the exhibitor. This helps employees find the perfect POS location and ensure maximum sales.
Augmented reality is a technology that allows virtual elements to be superimposed on the real world, creating interactive and impressive experiences for the user. In the retail sector, augmented reality can be used to display products in a more impressive and interactive way, and perfectly integrated into the point of sale.