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Augmented Reality in Retail

CELO is an international company based in Barcelona, Spain, dedicated to the design and manufacture of high precision fastening and fastening solutions. The company was founded in 1963 and has grown to become one of the leading manufacturers of screws and fasteners in Europe.

The company focuses on offering high-quality, innovative solutions to its customers in a variety of sectors, such as construction, automotive, electronics, and the marine industry. CELO has expanded its international presence and currently has offices in Spain, France, Italy, Germany, Mexico, China and the United States, among other countries. It has been a pioneer in the use of Augmented Reality in the world of Retail and especially at the point of sale. The company entrusted Pixeldreams with an augmented reality application for carrying out remote business presentations and studying the best placement of the exhibitor. This helps employees find the perfect POS location and ensure maximum sales.

Augmented reality is a technology that allows virtual elements to be superimposed on the real world, creating interactive and impressive experiences for the user. In the retail sector, augmented reality can be used to display products in a more impressive and interactive way, and perfectly integrated into the point of sale.

Benefits of augmented reality in the world of retail

1. Reduced Number of Returns: Allows customers to experiment with products in a virtual environment. For example, they can see how a sofa would look in their living room, before they buy it. This helps customers make more informed purchasing decisions and reduces the number of returns.
2. Increased interaction: Augmented reality is a highly interactive tool that can increase the time customers spend at the point of sale. Customers can interact with products in a way that was not possible before, which can increase their interest and loyalty to the brand.
3. Improvement of logistics efficiency: It can be used in logistics management, allowing employees at the point of sale to scan barcodes and check stock in real time. This allows employees to reduce the time they spend searching for products and increase the efficiency of logistics.
4. Increased customer loyalty: It can be used to create experiences that connect customers with the brand in a more emotional way. For example, IKEA has used augmented reality to allow customers to see how a piece of furniture would look in their home. This can create an emotional connection to the product and increase customer loyalty.
5. Reduction in the cost of physical samples: Augmented reality can be used to display products in a virtual environment, eliminating the need for physical samples. This can reduce sample production and storage costs.
6. Increased merchandising effectiveness: It can be used to create virtual merchandising elements that help customers see how a product would look in their home. For example, a furniture store could use augmented reality to show how a sofa would look in different decorating styles.
7. Personalization of the customer experience: It can be used to create personalized experiences for customers. For example, a clothing store could use augmented reality to create a virtual (uneven) configurator and allow customers to see how a garment would look in different sizes and colors.
8. Implementation within an E-Commerce: Augmented reality can be used to create virtual promotions that encourage customers to buy. For example, an electronics store.