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Benefits of AR in Industry 4.0

The emerging technology of augmented reality (AR) has revolutionized the way companies sell their products to customers.

AR has been used mainly in the entertainment industry and in video games, but in recent years it has expanded to other fields, including the manufacturing industry. AR offers significant benefits for selling industrial products to businesses, as it allows for a more interactive and personalized customer experience. We will discuss the benefits of augmented reality for selling industrial products to companies and how it can improve the customer experience.

industria 4.0

AR is the ability to reduce costs associated with prototyping. Instead of having to build multiple physical prototypes, companies can use AR to display the product in its real environment. This can significantly reduce the costs associated with prototyping and bug previewing before bringing the product to market.

Benefits of augmented reality to sell industrial products to companies

Remote Interactive Demos: One of the key benefits of AR is the ability to deliver interactive visualizations remotely. Instead of simply showing images or videos of the product, AR allows the customer to see the product in 3D in its real environment and be trained remotely by an operator. This allows customers to interact with the product and view it from different angles and perspectives. The ability to see the product in its actual environment also allows customers to get a better idea of how the product would fit into their own workplace.
Personalization through 3D Product Configurators: Another benefit of AR is the ability to personalize the product shopping experience. Companies can create personalized experiences for each customer, allowing them to see how the product would look and work in their specific environment. This allows customers to make more informed decisions about the product and reduces the need to make multiple trips to company facilities to view the product.
Saving time and reducing costs: AR can also help companies save time by eliminating the need to send sales representatives or training to customer sites. Instead of having to send a representative, customers can see the product in their environment through AR. This allows companies to reduce the costs associated with travel and improve sales efficiency.
Improved sales effectiveness: AR can also improve sales effectiveness by allowing customers to see the product in action. AR allows customers to see how the product works in their real environment, giving them a better understanding of the product and how it can be used. This can increase customer confidence in the product and improve the likelihood that they will purchase the product.

In summary, augmented reality offers significant benefits for selling industrial products to companies. The ability to offer interactive demos, personalize the customer experience, save time, reduce costs, and improve sales effectiveness are just some of the benefits that AR offers. As a result, companies can improve the customer experience and increase the profitability of a project.