Gamification and its Impact on Marketing through Virtual and Augmented Reality.
We energize your events: We create impressive holographic effects using Augmented Reality technology within your mobile device. What will the communications and video calls of the future be like? Perhaps real holograms are a logical evolution of this concept. The possibilities that holographic events encompass for your business have an indisputable emotional value.
PIXELDREAMS is a Barcelona company specialized in Holography and Augmented Reality for all kinds of events, promotions and company communications. Through the use of Augmented Reality on mobile devices we can generate a very impressive holographic effect, being able to recreate objects, figures and even holograms of people. The user will have the sensation of visualizing a person on a real scale in the very place of the event or in her own house.
Generally speaking, holograms are three-dimensional images. Which are generated by light beams that reflect objects. However, they differ from three-dimensional or 3D projections, since these can be seen with the naked eye. Currently, there is a large industry of holographic technology. Some of the most common uses are:
For example: Musical shows can be enhanced by creating a unique atmosphere or reviving some artists. In education, to reproduce, for example, organs of the human body or recreate historical figures. It is precisely, at this last point, where the holograms of people and AI are integrated to bring new advances to this technology.
The integration of AI marks a new direction for holographic technology. Since, by integrating other elements such as voice cloning, digital human creations are rendered at an accelerated rate. In fact, this technology has the potential to create projections so realistic that they may not be visible to the naked eye. In addition, everything seems to indicate that holographic technology will be more accessible and portable. So, possibly, it will become as common as multimedia content is now.
The observer, before a hologram, has the impression of being in front of a real (physical) element. This makes holograms are used to generate realistic experiences, for example in concerts. In the same way, we cannot ignore the fact that the hologram has become a widely used element at the tourist level. Thus, we can find that it is used to give prominence and presence to deceased characters or events from the past in certain monuments.
We think of the best stories and ideas and develop them to turn them into encompassable and professional projects. We create the content script in collaboration with you. In this phase it is essential to design a good storytelling.
Appropriate Technology
Chroma hologram recording is a technique that allows the creation of three-dimensional images with custom backgrounds. The technique uses a green or blue background, known as "chroma key", to record the image of the moving object. The background is removed in the post-production process to create a hologram effect with the object in midair and a custom background. Chroma hologram recording is used in advertising and entertainment, and has become an important tool for creating powerful and engaging images for the audience.
The client requested to be able to show their products in holography for IFEMA 2023. We made the recordings of the characters on set in chroma background, eliminating the background in post-production. We add additional information through labels with outstanding company products. We generate 360 photographs of the product to display it in a "carousel" format. Finally, we developed the animation of the 3D model to make an "x-ploid" of the flagship product.
The client requested to be able to show a presentation of the CEO in a virtual and integrated way in the real world where he can present the services of his company. We recorded the CEO on the set, with a chroma background. We removed the green background in post production. Finally, we developed a custom application that allows you to view it on a flat surface or in real scale.
A software system in the cloud that allows the integration of 3D holographic models within platforms such as zoom, meet or twitch. Speakers are captured via their own webcam and "teleported" to a virtual stage. Presenters can talk to each other in real time and share documents of any format. The broadcast of the event can be followed through platforms such as: zoom, teams or twitch. This Software solution will allow any company to have a virtual studio at home but with quality and professional graphics to carry out all kinds of corporate presentations.
To create a product hologram using 3D photogrammetry, the following steps will need to be followed:
With these steps, you will be able to create a product hologram using 3D photogrammetry. Remember that the quality of the 3D model will depend on the quality of the images you have taken, so it is important to pay attention to details when capturing them.
Holography has advanced by leaps and bounds in recent years, allowing the creation of 3D images that appear to jump off the screen. The future of holography looks exciting and promising, with applications in fields such as medicine, education, entertainment, and more.
The future of holography is bright and exciting. Technological advances have allowed holography to be used more and more in various applications, from medicine to entertainment. Here are some possibilities we can expect in the future:
Holography is an exciting and promising technology that has the potential to transform various fields, from medicine to education and entertainment. Advances in holographic technology are enabling the creation of increasingly large, tactile, and realistic holograms, opening up new possibilities in the future. Overall, holography promises to change the way we interact with the world around us, which is exciting to see and experience.
