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Increase ROI with Augmented Reality

Augmented reality (AR) is an emerging technology that allows companies to offer immersive and highly personalized experiences to their customers. By using augmented reality, companies can increase return on investment (ROI) by improving customer interaction, increasing sales, and reducing operating costs.

We will explore how companies can use augmented reality to increase their ROI. It can offer multiple benefits to businesses, such as increasing customer engagement and satisfaction.

However, for a strategy to be effective, it is important to measure the return on investment (ROI) to ensure that a real benefit is being achieved. Here are five examples of how you can measure ROI in an advertising-focused augmented reality strategy.

Analysis of interaction metrics: By using augmented reality in an advertising campaign, the interaction metrics of the user's "customer journey" can be measured to assess the success of the campaign. Interaction metrics can include the number of views, watch time, frequency of use, and level of user engagement. In most cases Pixeldreams can even integrate Google Analytics in most developments.
Comparison with traditional ad campaigns: To measure the ROI on an augmented reality strategy, you can compare its effectiveness with that of traditional ad campaigns. Production costs, reach, conversion rate, and customer retention can be analyzed to determine which is more profitable.
Customer Satisfaction Analysis: You can increase customer satisfaction by providing a unique and interactive experience. Customer satisfaction can be measured through surveys or post-experience evaluations to determine if augmented reality has increased customer satisfaction.
Sales Analytics: Improves the effectiveness of advertising campaigns by increasing customer engagement and retention. Sales can be measured before and after the implementation of the augmented reality strategy to assess its impact on sales
ROI analysis: Finally, ROI can be measured directly through ROI analysis. This involves comparing the production and marketing costs of the augmented reality strategy with the revenue generated by the advertising campaign.

How augmented reality can improve the customer experience and increase sales

Enables a more immersive shopping experience: The shopping experience becomes more exciting and engaging for the customer, increasing the likelihood that they will make a purchase. Example: Ikea Place allows customers to see what Ikea furniture would look like in your home using AR.
Provide additional information about products: AR can be used to overlay information about a product, such as its features and technical specifications, helping customers make an informed decision. Customers can explore the product and learn more about it without having to look up information online or ask a salesperson. Example: L'Oréal's augmented reality app allows customers to see what different shades of makeup would look like on their skin and get product information.
Recall Effect: AR allows companies to create interactive advertising campaigns that engage the customer more effectively. Customers can interact with advertising and feel a unique experience, increasing the likelihood that they will remember the brand or product. Example: Pepsi used AR to create an advertising campaign that allowed customers to play an interactive game with their bottle from Pepsi.
Facilitates customer education: AR can be used to educate customers about a product or service in a more effective way. AR allows customers to explore and learn about the product or service on their own time and in an interactive way. Example: Lego's augmented reality app allows customers to see how models are built and learn more about Lego products.
Encourage interaction on social networks: AR can be used to create unique experiences that customers want to share on social networks. Customers can share photos and videos of their AR experiences, increasing brand visibility and ad campaign reach. Example: Coca-Cola used AR to create an ad campaign that allowed customers to interact with a bottle of Coca-Cola and share their experiences on social networks.

Augmented reality (AR) is an emerging technology that can offer multiple benefits to businesses, such as increasing customer engagement and satisfaction.

Alex Mas

How augmented reality can reduce operating costs

Reduction of production costs: Augmented reality allows you to create cheaper advertising campaigns in terms of production. By integrating digital elements into the real world, you eliminate the need to build expensive sets and conduct photo or video sessions with actors and production crews.
Reduced printing costs: With augmented reality, print ads can come to life, meaning less space is needed on paper to fit all of the ad campaign information. Advertisers can reduce printing costs by reducing the size of ads.
Reduced shipping costs: By using augmented reality in ads, advertisers can reduce shipping costs. Instead of sending customers expensive printed materials, they can send links for customers to access the ad campaign through their mobile devices.
Reduction of distribution costs: Augmented reality can also reduce distribution costs. Advertisers can send the digital advertising campaign directly to customers, eliminating the need to distribute printed materials in stores or outlets.
Reducing maintenance costs: You can reduce maintenance costs by allowing customers to see how your products or services work without having to be physically present. Companies can save money on expensive live demos and training workshops.