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KH7 Interactive Advertising

  • Info arquitectura 3D
  • 3D Interior Design
  • Advertising
  • Educaction
  • Retail
  • 360º Photography
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KH7 Interactive Advertising

  • Info arquitectura 3D
  • 3D Interior Design
  • Advertising
  • Educaction
  • Retail
  • 360º Photography
Are you an agency and have a project?
Call us and we offer you solutions

Pixel Dreams Projects

Interactive Advertising to present the KH7 cleaning product.

KH Lloreda is a Spanish company dedicated to the manufacturing and marketing of cleaning products for the home and industrial sector located in Canovelles, province of Barcelona.

The company contacted Pixeldreams to develop an interactive experience for its potential consumers in a virtual visit format to promote its product. An attractive interactive gamification game to publicize the KH7 product among the North American public. KH Lloreda is preparing to make the leap to the United States and the firm plans to land in the North American market next spring with the help of the distribution giant Walmart.

The experience itself reflects a single-family house in which the different rooms must be cleaned using their products.

advergamepublicidad promocional

What is the Interactive Advertising designed for KH7?

In the interactive advertising developed for KH7 you can interact with 3 areas: the kitchen, the garage and the garden. In the rooms we will find different cleaning points where we can use KH7 products, showing the benefits and interacting directly with appliances or spaces susceptible to accumulating dirt. Thanks to this advergame, the user will be able to test the products in a practical way, evaluating before and after their use in the cleaning areas.

Likewise, you can view videos on how to use the product and its benefits when using them. The promotional objective of interactive advertising is to increase interaction with the user to capture their attention, offering promotional codes, prizes or virtual points after cleaning the area or appliance. A gamified experience that is aimed at the North American public. The advergame developed for KH7 is available on the web, respecting the graphic image and corporate line of the brand.

Try Experience

3D Modeling for Interactive Advertising

We are specialists in the recreation of environments and products using advanced 3D modeling techniques. During the advergame developed for KH Lloreda, we recreated different exterior and interior rooms of the house, highlighting the neighborhood, the street furniture, and the exterior of the home (including traffic signs and trees). On the other hand, we take care of the recreation of interior rooms such as the living room, kitchen or garage.

advergamepublicidad promocional

What is Interactive Advertising / Advergame?

Interactive advertising (advergame) is a digital marketing strategy that involves the creation of ads and content that allows users to actively participate with the brand or advertising message. Through various digital channels and platforms, interactive advertising seeks to engage the audience proactively, encouraging participation, commitment and interaction of the user with the brand. This approach goes beyond traditional advertising by providing a personalized, two-way experience. Advergames are a highly effective marketing strategy that combines interaction and entertainment to engage the audience in a unique and effective way. By offering a memorable and engaging experience, advergames can help businesses strengthen their brand presence, improve user engagement, and achieve strong business results in today's highly competitive digital environment.
KH7 Lloreda (KH7) arrives in the United States with the giant Walmart.
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— El Independiente
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Some of the key benefits that interactive advertising offers businesses include:
  • User Engagement: Interactive advertising attracts users' attention more effectively than static ads by allowing them to actively interact and participate. This generates greater brand engagement and retention.
  • Personalization: Interaction allows the user's data and preferences to be collected in real time, allowing content and offers to be adapted in a personalized way. This improves the relevance of the messages and increases the chances of conversion.
  • Clear performance metrics: Interactive advertising campaigns typically provide detailed and clear performance metrics, such as click-through rates, interaction time, and conversions. This allows for accurate assessment of ROI (return on investment) and continuous optimization of the strategy.
  • Data Generation and Segmentation: Engagement collects valuable data on user behavior, making it easy to accurately segment your audience. This allows you to reach specific niches and create more effective campaigns.
  • Encourages retention and loyalty: Actively engaging users in interactive experiences creates a stronger connection with the brand, which often translates into greater long-term loyalty and retention.
  • Creativity and storytelling: Interactive advertising provides opportunities for innovative and creative storytelling, which can differentiate a brand in a saturated market and create a lasting impact on the minds of consumers.
  • Increased virality and reach: Interactive experiences are often shared more on social media and other digital channels, which can significantly amplify campaign reach without additional costs.
  • Mobile-friendly: As more and more users access the Internet from mobile devices, interactive advertising can be designed to fit seamlessly across different screen sizes and operating systems.

In short, interactive advertising is an effective strategy that allows companies to engage their audience more deeply, improve personalization and segmentation, measure performance accurately, and generate a greater impact on the minds of consumers. Its ability to create memorable and engaging experiences makes it a powerful tool in the digital marketing arsenal.

If you want to develop an interactive advertising experience for your business, contact us, we will contact you as soon as possible.

Client
KH Lloreda
Services
  • Info arquitectura 3D
  • 3D Interior Design
  • Advertising
  • Educaction
  • Retail
  • 360º Photography

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