Zeiss Medical Technology is a medical company founded in 1846, specializing in the manufacture of optical equipment, industrial meters and medical devices.
Zeiss Medical hired Pixeldreams to develop an immersive experience for its stand during the SEO 2022 congress held at the Palacio de Congresos y Auditorio de Navarra from September 21 to 24, 2022.
The objective of Pixeldreams was to develop a medical metaverse through virtual reality technology capable of capturing the interest and attention of congress participants. The project consisted of representing 3 high-performance surgical microscopes: The IOL Master 700 equipment, the Artevo 800 equipment and the Quatera 700 equipment. Pixeldreams designed the exterior of the metaverse as well as the possibility of entering the interior of the operating room system and be able to interact with these 3 teams.
How does the Zeiss Medical Metaverse work?
The Zeiss metaverse was designed and programmed to be available both in the main browsers on the market and to be visited through the Virtual Reality glasses: Oculus Quest 2. Currently, anyone can visualize the experience of the Zeiss medical metaverse by entering the following link: ZEISS Medical Hospital Solutions.
Virtual reality in medicine
Virtual reality in medicine offers great communication and marketing opportunities for all types of companies. The metaverses offered by Pixeldreams have the common characteristic of being large interactive product showrooms that allow the creation of a direct communication channel between suppliers, manufacturers and customers.