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Are you an agency and have a project?
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Pixel Dreams Projects

Escape Room with Augmented Reality for Virtual Portal. "The urban era towards the sustainable city"

Design and Programming of an Augmented Reality Portal to present Málaga's candidacy to host the Universal Exposition 2027. Pixeldreams and the Madrid Agency Smart Works were in charge of creating this Augmented Reality application that allowed different representatives of the city of Málaga to attend the 171st meeting of the Bureau International des Expositions (BIE) in Paris on November 28 and 29 to defend their candidacy for the International Expo. The Interactive Model of the Expo site can be visited by crossing a 3D virtual portal that "teleports" the user to the year 2027 and aims to raise reflections on urban development and environmental protection. The application allows you to go through the construction phases of the enclosure in 360º through some impressive 3D animated infographics of Architecture.

The application was presented by the Mayor of Malaga himself during the visit that a delegation from the Bureau des Expositions (BIE) from Paris made to Malaga last September to evaluate the Spanish candidacy for the International Exhibition 'The urban age: towards the city sustainable'.



realidad aumentada qué esar portal
The staging of the Spanish candidacy was presented by the journalist María Casado and consisted of the projection of the 3D animations and the interventions of the Minister of Foreign Affairs, José Manuel Albares; the president of the Junta de Andalucía, Juan Manuel Moreno and the mayor of Málaga, Francisco de la Torre.
The competitors for Malaga to host Expo 2027 will be: Belgrade (Serbia), Bariloche (Argentina), Minnesota (USA) and Phuket (Thailand). The chosen city will be announced in June 2023.
"The urban age: towards the sustainable city" is a proposal that links and has as its background the UN Sustainable Development Goals (SDGs) for 2030.
— Alex Mas
_ALT
Benefits and advantages of a Virtual Portal:
  • Educational Escape Rooms: Augmented reality allows adding visual aspects of the environment that surrounds us. This makes it especially interesting in the world of tourism, heritage, and guided visits to museums or even to create educational escape rooms. The virtual portal can be placed in any real environment and create a fictional world inside.
  • Immersion: An Augmented Reality portal is an excellent alternative for data visualization as it improves the user experience by incorporating digital elements into tangible reality.
  • Efecto WOW y atracción de nuevos visitantes en eventos y presentación de contenidos. Customer Experience: Crea valor desde la perspectiva emocional y relacional con los usuarios.
  • Branding Marketing: Posicionamiento de marca y creación de notoriedad.
  • Social media: Incentiva la recomendación a través de las RRSS
  • KPI's: Permite la gestión de métricas, kpi´s y la medición de resultados. Facilidad de Uso: La realidad aumentada puede desarrollarse sin necesidad de recurrir a gadgets externos haciendo uso de la cámara de nuestro teléfono móvil.
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Client
Exposición Universal 2027
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