In its ongoing commitment to innovation and technology, SEAT is presenting its "Skip the Common" campaign, an immersive augmented reality (AR) experience that transforms traditional digital OPIS and DOOH (Illuminated Advertising Objects) into an interactive window to the SEAT world.
Aimed at a young, tech-savvy audience, this campaign seeks not only to capture the user's attention, but also to offer them a unique and unforgettable experience in which SEAT vehicles come to life and graphic elements invade the urban space in a surprising way.
By scanning a QR code located on the OPIS, users can access an augmented reality experience in a browser that allows them to interact with different models in the SEAT range, including the SEAT León, SEAT Ibiza, SEAT Arona, SEAT Ateca and SEAT León SP. Each of these models is presented in an urban, lively and dynamic environment that reflects the spirit of the campaign: "Skip the Common".
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Request a QuoteThe SEAT Ateca is presented in an environment where large floating spheres, simulating moons, emerge from the OPIS and disperse around the urban environment. These spheres float gently, interacting with the environment and offering a feeling of weightlessness that transports the user to a world where the boundaries between reality and fiction are blurred. The aim is to highlight the robustness and versatility of the SEAT Ateca, showing how it adapts to any environment, even one as surreal as this one. This creativity allows the user to move around the spheres, interact with them and feel that they are part of this visual experience.
In the case of the SEAT León, the augmented reality experience is centred on an interactive video that occupies the entire OPIS. In this video, the car's door frame appears with a visual inflation effect, where the car expands and contracts as if it were breathing, highlighting its aerodynamic design and flexibility on any type of road.
This dynamic animation seeks to create a visual connection with the viewer, highlighting the constant evolution of the SEAT Leon model and its ability to adapt to the needs and desires of a young, on-the-go generation.
The SEAT Ibiza is presented in a vibrant and energetic colour palette, with shades of bright red and lilac. This creative, known as "Chamois", uses these colours to reflect the model's vibrant and youthful personality, which is perfect for those looking to stand out in the city. Animated graphic elements emerge from the OPIS, extending into the surroundings as if they were floating bubbles or soap bubbles that interact with passersby. The SEAT Ibiza, with its modern and bold design, comes to life in this AR experience to connect with an audience that values expression and individuality.
SEAT's "Skip the Common" campaign stands out not only for its visual creativity, but also for its technical implementation. Each OPIS is equipped with a QR code that, when scanned, redirects the user to the augmented reality experience via Navigator and through their smartphone. The campaign has been designed to run seamlessly on both external servers and those provided by SEAT. SEAT's "Skip the Common" augmented reality campaign redefines the way users interact with advertising in public spaces, taking the brand experience to a whole new level. Through technology and visual creativity, SEAT connects with a young, tech-savvy audience, conveying its message in an impactful and memorable way. This campaign is not only an example of advertising innovation, but also a reflection of SEAT's commitment to technology and user experience.
The "Skip the Common" campaign represents a unique opportunity for SEAT to connect with its target audience in an innovative and memorable way.
By integrating augmented reality into the city's OPIS, SEAT not only breaks with conventional advertising, but also invites users to interact with their vehicles in a completely new way.
The main benefits of this campaign include: