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SEAT | DOOH with Augmented Reality

  • Product
  • Advertising
  • Events
  • Retail
  • Graphic Interface Design
Are you an agency and have a project?

SEAT | DOOH with Augmented Reality

  • Product
  • Advertising
  • Events
  • Retail
  • Graphic Interface Design
Are you an agency and have a project?

Pixel Dreams Projects

SEAT | Augmented Reality in OPIS
"Skip the Common" campaign:

In its ongoing commitment to innovation and technology, SEAT is presenting its "Skip the Common" campaign, an immersive augmented reality (AR) experience that transforms traditional digital OPIS and DOOH (Illuminated Advertising Objects) into an interactive window to the SEAT world.

Aimed at a young, tech-savvy audience, this campaign seeks not only to capture the user's attention, but also to offer them a unique and unforgettable experience in which SEAT vehicles come to life and graphic elements invade the urban space in a surprising way.

By scanning a QR code located on the OPIS, users can access an augmented reality experience in a browser that allows them to interact with different models in the SEAT range, including the SEAT León, SEAT Ibiza, SEAT Arona, SEAT Ateca and SEAT León SP. Each of these models is presented in an urban, lively and dynamic environment that reflects the spirit of the campaign: "Skip the Common".

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Animated graphic elements emerge from the OPIS, spreading into the environment as if they were floating bubbles or soap bubbles that interact with passers-by.
— Alex Mas
_ALT

1. SEAT Ateca - Giant Spheres

The SEAT Ateca is presented in an environment where large floating spheres, simulating moons, emerge from the OPIS and disperse around the urban environment. These spheres float gently, interacting with the environment and offering a feeling of weightlessness that transports the user to a world where the boundaries between reality and fiction are blurred. The aim is to highlight the robustness and versatility of the SEAT Ateca, showing how it adapts to any environment, even one as surreal as this one. This creativity allows the user to move around the spheres, interact with them and feel that they are part of this visual experience.

2. SEAT León - Inflated Effect on the Door Frame

In the case of the SEAT León, the augmented reality experience is centred on an interactive video that occupies the entire OPIS. In this video, the car's door frame appears with a visual inflation effect, where the car expands and contracts as if it were breathing, highlighting its aerodynamic design and flexibility on any type of road.



This dynamic animation seeks to create a visual connection with the viewer, highlighting the constant evolution of the SEAT Leon model and its ability to adapt to the needs and desires of a young, on-the-go generation.

3. SEAT Ibiza - "Chamois" in Bright Red and Lilac

The SEAT Ibiza is presented in a vibrant and energetic colour palette, with shades of bright red and lilac. This creative, known as "Chamois", uses these colours to reflect the model's vibrant and youthful personality, which is perfect for those looking to stand out in the city. Animated graphic elements emerge from the OPIS, extending into the surroundings as if they were floating bubbles or soap bubbles that interact with passersby. The SEAT Ibiza, with its modern and bold design, comes to life in this AR experience to connect with an audience that values ​​expression and individuality.


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SEAT | DOOH with Augmented Reality
SEAT | DOOH with Augmented Reality
SEAT | DOOH with Augmented Reality
SEAT | DOOH with Augmented Reality

Technical Implementation and Costs

SEAT's "Skip the Common" campaign stands out not only for its visual creativity, but also for its technical implementation. Each OPIS is equipped with a QR code that, when scanned, redirects the user to the augmented reality experience via Navigator and through their smartphone. The campaign has been designed to run seamlessly on both external servers and those provided by SEAT. SEAT's "Skip the Common" augmented reality campaign redefines the way users interact with advertising in public spaces, taking the brand experience to a whole new level. Through technology and visual creativity, SEAT connects with a young, tech-savvy audience, conveying its message in an impactful and memorable way. This campaign is not only an example of advertising innovation, but also a reflection of SEAT's commitment to technology and user experience.

Campaign Benefits

The "Skip the Common" campaign represents a unique opportunity for SEAT to connect with its target audience in an innovative and memorable way.


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By integrating augmented reality into the city's OPIS, SEAT not only breaks with conventional advertising, but also invites users to interact with their vehicles in a completely new way.

The main benefits of this campaign include:

  1. Attracting the Attention of Young Audiences: The campaign is specifically designed to capture the attention of a young, technological and connected audience, offering an attractive and dynamic visual experience that invites interaction.
  2. Virality and Shareability: Being an innovative and visually striking experience, users are likely to share their experience on social networks, generating organic publicity and a much greater reach.
  3. Innovation and Brand Positioning: SEAT is positioned as a brand that is committed to innovation and technology, which allows it to stand out from the competition and connect more effectively with its target audience.
  4. Adaptability to Different Markets: The possibility of adapting the creatives to different languages ​​and markets allows the campaign to be scaled internationally, maintaining the coherence and effectiveness of the message in each location.
Client
SEAT
Services
  • Product
  • Advertising
  • Events
  • Retail
  • Graphic Interface Design
  • Duration
    3 Months

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