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SORCOM 2023 Interactive Virtual Tour

Are you an agency and have a project?
Call us and we offer you solutions

SORCOM 2023 Interactive Virtual Tour

Are you an agency and have a project?
Call us and we offer you solutions

Pixel Dreams Projects

Virtual visit for a Rheumatoid Arthritis treatment campaign

The XXVII SORCOM 2023 Congress, held on December 14 and 15, is positioned as a key event for the interaction between medical professionals and the presentation of advances in health.

In this context, Pfizer was looking for an innovative and technological solution to communicate its campaign focused on the treatment of Rheumatoid Arthritis, highlighting both accessibility and visual impact in a format that could be easily integrated into its digital strategies.

Pfizer's need was to offer attendees an immersive digital experience that would merge relevant technical information with an attractive and modern environment, optimized for multiple platforms and devices.

Pixeldreams' solution: 360° virtual environment

Pixeldreams developed an immersive and highly interactive experience through a 360° virtual tour based on web technology. The concept was designed to simulate an urban park where the user could explore up to 10 interactive points (hotspots) distributed within a 50-meter radius. This solution combined high-quality visual elements, interactive models and personalized branding, ensuring seamless integration with Pfizer's campaign.

A virtual fair in the medical industry allows professionals and companies in the sector to connect in a digital environment to showcase innovations, technologies and services. It facilitates global interaction without geographical restrictions, offering 3D demonstrations, real-time conferences and effective networking. These fairs optimize costs and time, promoting medical advances, specialized training and strategic collaborations.


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Impact and benefits

  • Educational and immersive experience: Congress attendees were able to interact with the campaign in an intuitive and dynamic way, improving retention of information about the treatment.
  • Multi-platform accessibility: The responsive solution and executable format support ensured a uniform experience across trade shows, congresses and web environments.
  • Effective branding: The customization of the environment and visual alignment with Pfizer values ​​strengthened the brand's presence and highlighted its commitment to innovation in health.
  • Optimization of technical resources: Strategically designed interactive points offered quick access to key documents and links, improving functionality for health professionals.
The characters simulate activities such as walking, running or resting on benches shaped like bone structures, symbolizing joint health.
— Alex Mas
_ALT

Creative and technical proposal

The design of the urban park simulates an everyday experience with characters performing dynamic activities such as walking, running or resting on benches shaped like bone structures, symbolizing joint health. This interactive environment includes strategic hotspots with access to logos, promotional images and technical resources optimized for immediate download. The aesthetic combines vegetation and realistic urban elements, guaranteeing an attractive and quality design.

Technical deliverables

In addition, the characters add realism to the project and visually highlight the active points related to the treated ailment, all adapted to Pfizer's branding and graphic style. The project includes responsive HTML5 files for mobile and desktop devices, ensuring functionality without an internet connection. These deliverables guarantee an immersive and accessible experience, optimized for different platforms and usage scenarios.
SORCOM 2023 Interactive Virtual Tour
SORCOM 2023 Interactive Virtual Tour
SORCOM 2023 Interactive Virtual Tour
The 360° virtual tour developed by Pixeldreams for the XXVII SORCOM Congress 2023 represents an advanced technological solution that combines creativity, functionality and accessibility. This project not only highlighted Pfizer's campaign on Rheumatoid Arthritis, but also demonstrated how the


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Digital tools can transform medical communication, providing memorable experiences aligned with the needs of the sector. At Pixeldreams, we continue to lead digital innovation with customized solutions that enhance the connection between science, technology and creativity.
Client
PFIZER
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