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Street Marketing App with Augmented Reality

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Retail

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Pixel Dreams Projects

Street Marketing game in Augmented Reality based on the geolocation of 3D products in urban environments.

Pixeldreams' work consisted of creating an Augmented Reality App that would allow users to virtually hunt an element of Catalan popular culture such as Christmas Tions.

The Santa Coloma Merchants Association and the Badalona City Council are committed to a Geopositioning App to promote local and proximity commerce.

TV3 echoed this innovative Street Marketing App created and developed by PIXELDREAMS to promote local and proximity commerce during the Christmas 2020 campaign. It is an app very similar to that of "Pokemon Go" and created for the Association of Merchants of Santa Coloma de Gramenet (Barcelona) that consists of Hunting geolocated prizes in front of each business.

Instead of Hunting "Pokemons", the app allows you to hunt a very endearing element of Catalan popular culture: "El Tió de Nadal". The element appears in 3D as if it were located on the same sidewalk and can be hit from the screen of each device.

The "Tio de Nadal" is an element of Catalan popular culture and consists of a tree trunk covered by a blanket which children hit while humming a Christmas song and from which they obtain gifts after being removed.

The prize "hunted" can be exchanged for a real gift inside each business, and thus promote local business.

— Alex Mas

TV3 echoed this innovative Street Marketing App during Christmas 2020. The "Tió de Nadal" is an element of Catalan popular culture

and consists of a tree trunk covered by a blanket which children hit while humming a Christmas song and from which they obtain gifts after being removed.