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Street marketing games with Geolocation

Street marketing games with Geolocation

Discover the power of street marketing through geolocated augmented reality, generating a great impact on the brand.

We are in the experience economy and Pixeldreams develops mobile marketing strategies by activating pets in geolocated strategic points that allow the promotion of products or even team building activities for companies.

What is augmented reality?
Augmented Reality (AR) is a technology that allows virtual elements to be superimposed on our vision of reality. The pets or characters that we create appear superimposed on reality, on the street, in a shopping center, in a square or during an event. These types of games are very similar to the " Pokemon Go " game and allow creative street marking activations through augmented reality. The animated mascot is personalized according to the customer's needs and can be placed holographically in front of one or more points of sale quite precisely.
How does it work?
The user only has to download an application from Google Play or Apple Store and then register. After executing it, see a plane similar to that of Google Maps with all the avatars available in your city or area of ​​influence. You must walk to all of them to "virtually hunt" (Geo Hunting) in the shortest time possible; taking photographic captures of all of them that you can share on social networks. After the action, the user receives by email or a PUSH notification with their score and a promotional voucher or discount coupon that can be redeemed at the point of sale.
This type of technology is a great viral marketing tool because users can take a selfie of their "hunted" pet and share it on social networks, which exponentially amplifies the call effect towards points of sale.
We create custom mascots or any type of 3D model and make them appear as holograms superimposed on the reality of your company or business. Tell us more about your company and your needs. We are specialists in the creation of this type of tailor-made projects.
Areas of Application and links of interest:
  • Activations in stores and CC
  • Geo-referenced virtual tourist guides.
  • Team Building activities for companies.

  • Attraction of new consumers and increased loyalty towards the establishment.
  • Customer Experience: Create value from an emotional and relational perspective with customers.
  • Brannding Marketing: Brand positioning and creation of notoriety.

What we offer:

Pixeldreams carries out the entire conception of the game: from the design of the mascot, its animation, as well as the activation of geolocated POI's (Points of Interest) and in any geographical area.
  • e-commerce: Chatbots and virtual assistants.
  • Geolocated contests and collectibles.
  • Activations and loyalty programs.

  • Geo Hunting: They allow a geographic segmentation of the target audience.
  • Social media: Encourage recommendation through RRSS
  • KPI's: Allows the management of metrics, kpi's and the measurement of results.

Tell us more about your company and your needs. We are specialists in the creation of this type of tailor-made projects. Write to us at: alex@pixeldreams.info

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