We use our own cookies and third parties ones to offer our services and collect statistical data. If you continue browsing the internet you accept them. More information

News

Use of immersive technologies in hotels

It is well known that the advent of the Internet transformed the way the hotel industry interacted with its guests, but in recent years, immersive technologies have emerged as a powerful tool to further enhance the guest experience.

In particular, the hotel industry is beginning to adopt these technologies to improve the customer experience and increase guest satisfaction and loyalty.

We will explore the future of immersive technologies in the hospitality industry and how it could transform the way guests experience hotels.

Advantages of using immersive technologies in the hotel sector

These technologies, such as virtual tours, the metaverse, virtual assistants, and virtual museums, offer a number of benefits that can drive innovation and competitiveness in the hospitality industry. Below, we describe 7 advantages of using immersive technologies in the hotel sector:

1. 360º virtual tour to show the Facilities: Virtual tours allow hotels to show their facilities and rooms in an immersive way, allowing guests to have a 360º experience of what they can expect before making a reservation. This reduces uncertainty and increases guest confidence, which can lead to more bookings and higher customer satisfaction.
2. Virtual Hotel Assistant: Virtual assistants or "chatbots" using Augmented Reality technology can improve the guest experience by providing hotel information and services in real time. Guests can use virtual assistants to ask questions, request services, or book activities, which can improve efficiency and customer satisfaction. Virtual assistants can also customize recommendations and suggestions for each guest, creating a more personalized and unique experience.
3. Geolocated virtual tour guide: Virtual tour guides are an innovative way of offering tourist information to guests. Hotels can add value by creating Apps that are true virtual tour guides to offer virtual tours of nearby places of interest, provide information on local events or share tips and recommendations on restaurants, activities and tourist attractions. This allows guests to explore and enjoy the area surrounding the hotel in a unique and exciting way, without having to rely on physical tour guides or paper maps. In addition, the virtual tour guides can geo-locate the contents according to the interests and preferences of each guest, which increases customer satisfaction and the probability that they will visit the hotel again in the future.
4. Gastro-mapping: Gastro-mapping is an immersive technology that allows guests to explore and experience local gastronomy virtually. Hotels can use gastro-mapping to offer guests a unique dining experience, where they can discover and learn about local dishes and ingredients, as well as reserve tables at nearby restaurants. This can enhance the dining experience for guests and help hotels stand out as dining destinations, which can be a key factor in hotel choice for travelers.
5. Valuation of virtual heritage in a Geo-located way. Immersive technologies can help hotels to value local and cultural heritage in a geo-localized way. Hotels can use technologies such as augmented reality or virtual reality to offer guests a unique learning experience about the history, culture and heritage of the area in which they are located. This can be especially relevant in tourist destinations with a rich cultural heritage, where guests can enjoy an educational and enriching experience.
6. E-commerce: Immersive technologies can also be used to boost electronic commerce in the hotel sector. Hotels can use virtual reality or augmented reality to create virtual stores or virtual storefronts, where guests can explore and purchase hotel products or services virtually. This can increase hotel sales and revenue, as well as offer guests an innovative and convenient shopping experience.
7. Cost reduction: Immersive technologies can help hotels reduce operating costs. For example, virtual tours can reduce the need for physical tours to show customers a facility, saving time and money on travel. Additionally, virtual assistants can reduce the need for additional staff to deal with guest inquiries, which can result in staff savings.

Virtual reality in the hotel sector

Virtual reality (VR) is a technology that allows users to immerse themselves in virtual worlds created by a computer. In the hospitality sector, VR can be used to create immersive experiences for guests, allowing them to explore hotel rooms and facilities before making a reservation. For example, some hotels are already using VR to create virtual tours of their rooms and common areas, allowing guests to realistically experience the hotel before booking.

Additionally, some hotel brands are creating themed virtual experiences that align with their brand and identity, such as a virtual tour of a nearby tourist destination. In the future, VR could also be used for training hotel employees, allowing them to practice customer service situations in a safe and controlled environment. Additionally, VR technology could be used to create virtual tourism experiences, allowing guests to explore nearby cities and tourist attractions before leaving the hotel.

Augmented reality in the hotel sector

Augmented reality (AR) is a technology that superimposes virtual elements on top of the real world. In the hotel sector, AR can be used to improve the customer experience, allowing them to access information and services in real time. For example, some hotels are already using AR technology to create personalized tour guides for guests. Guests can scan a QR code on their mobile phone and receive real-time information on nearby attractions, restaurants and events. In addition, AR technology could also be used to create augmented reality experiences in hotel rooms, allowing guests to interact with virtual elements in the room, such as a television or touch screen. Furthermore, AR technology could be used to improve hotel security, allowing guests to scan QR codes to access restricted areas or to unlock their rooms.

As these technologies continue to evolve and become more accessible, we are likely to see more adoption of them in the hospitality industry. If you are a hotel owner or manager, it is important to consider how you can implement these technologies in your business to improve the customer experience and increase guest satisfaction and loyalty. Consider working with a company specializing in immersive technologies to help you design and execute an effective implementation strategy for immersive technologies in your hotel.

If you are interested in implementing immersive technologies in your hotel, contact us at Pixeldreams. Our team of experts can help you design and execute an effective virtual reality and augmented reality implementation strategy in your hotel, improving the customer experience and increasing guest satisfaction and loyalty. Contact us today for more information!