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LaLiga

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LaLiga

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The League is committed to education in values ​​through Virtual and Augmented Reality generated by Pixeldreams.

The work of Pixeldreams consisted of creating an immersive experience that allowed them to feel in first person the emotions generated by the positive and negative attitudes of the fans towards the players, coaches, referees, etc.

The Futura Afición educational project is an itinerant school project aimed at 3rd, 4th, 5th and 6th grade primary school students. During their participation in the project, the students make visible the problem of violence and inappropriate behaviors in football and learn strategies to combat it by putting into practice the positive values ​​of sport. The project is a support for educational centers that wish to educate in values ​​as a prevention strategy.

Pixeldreams created two applications that, through the gamification methodology: "learning by playing", pursue the objective of equipping participants with the tools to become a future respectful hobby and detect unsportsmanlike attitudes both on and off the field of play. In this new season, which will impact more than 10,000 boys and girls, the LaLiga FOUNDATION arrives with a pioneering and avant-garde campaign, thanks to the use of new technologies. 
Around 10,000 male and female students have already participated in the Futura Afición program, coordinated by the communication agency Dharma Factory to promote the positive values ​​of sport.
Thanks to these innovative tools that facilitate the acquisition and retention of knowledge, students will work on values ​​such as fair play, sportsmanship, camaraderie, teamwork, respect, tolerance and empathy, among others.
Around 10,000 male and female students have already participated in the Futura Afición program.
— Alex Mas
_ALT
In addition to the 10,000 male and female students from all over Spain who already know 'Futura Afición', this project has had the collaboration of numerous clubs in previous editions: Levante UD, Valencia CF, Sevilla FC, Real Betis Balompié, Málaga CF , RC Deportivo de La Coruña,
RC Celta de Vigo, Athletic Club, Real Zaragoza, SD Eibar, Villarreal CF, Córdoba CF, Nàstic de Tarragona, Real Sociedad, CD Numancia, Real Sporting de Gijón and CA Osasuna. SD Huesca will be the next club to join the campaign on Tuesday, February 11.
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100% of the teachers surveyed in the first quarter of this season consider that 'Futura Afición' contributes to raising awareness and awareness about the problem of violence in football,
to prevent unsportsmanlike behavior and promote the positive values ​​of sport ”, explains Olga del Fuente, director of the LaLiga FOUNDATION
Client
La Liga
Services
AR and VR application
  • Events
  • Educaction
  • User Research
    https://www.laliga.com/noticias/la-fundacion-laliga-sigue-apostando-por-la-educacion-en-valores-en-los-centros-escolares
    Duration
    6 months

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