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Novartis

Are you an agency and have a project?

Novartis

  • Virtual Medicine
  • Pharmacy
  • Events
Are you an agency and have a project?

Portfolio

Augmented Reality App to present psoriasis treatment solutions.

Novartis,  world leader in rheumatology and immunodermatology,  and the communication agency El Gauteque commissioned Pixeldreams with a virtual podium that executes 3D cellular models to explain the treatment of Psoriasis using augmented reality technology.
The aim of the project was to present the drug Cosentyx as the first interleukin-17A (IL-17A) inhibitor of its kind for moderate / severe plaque psoriasis in adult patients eligible for systemic therapy or phototherapy. The drug is characterized by its sustained safety and fast and long-lasting control, Cosentyx is used to treat a skin disorder known as “plaque psoriasis” that causes inflammation of the skin.
Our team of 3D modelers is also capable of adding all kinds of particles, fluids, or special effects that help enhance and elevate the message during the exhibition. We prepare 3D animations in any required format, to be exhibited on the Internet, Congresses, Fairs or Exhibitions with the highest levels of quality.
At Pixeldreams we know perfectly the integration of 3D Animation with the world of pharmacy and audiovisual surgery, and we create impressive medicine videos. All the Augmented Reality applications that we create are original, adapted to your needs, and oriented to the objectives to be fulfilled of the project in question.
Advergaming or recreational marketing is a new strategy to establish a much stronger link between the user and the brand.
— Alex Mas
_ALT
At Pixeldreams we are fully aware of the integration of 3D animation with the world of pharmacy, medicine and surgery, especially for presentations at events, fairs and conferences. Our ability to generate content with elements that simulate holography enables a much greater communication impact.
Pixeldreams has extensive experience recreating drug and other chemical activation processes in both animals and humans, achieving a real and convincing explanation of the application of these products in living beings recreated in 3D Animation.
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We implement tools to analyze and segment the public and thus be able to orient actions to attract leads, loyalty and branding. We make custom developments adapting to the needs of each company.
We are an animation and motion graphics studio that creates and designs videos for both agencies and companies. We take care of the entire process: from the creative idea and script to the animation and final delivery of the video.
Do you have in mind to go to an event, fair or the realization of a showroom? Let us help you make your project innovative and with a quality beyond doubt. Our team will make for you the best augmented reality application on the market. It manages to reach viewers in an innovative way and never seen before.
We define the scope, needs or objective with you through a process of investigation of the place, environment, needs program. Our projects seek to maintain "THE IDEA" as a common thread throughout the entire process. We start from the most general concept until we reach the degree of definition of the last detail that materializes the idea.
Client
Novartis
Services
Psoriasis Augmented Reality Application.
  • Virtual Medicine
  • Pharmacy
  • Events
  • User Research
    novartis.com
    Duration
    2 months

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