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SEAT

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  • Engineering
  • Industrial design
  • Events
Are you an agency and have a project?

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Carrying out a vehicle configurator at the point of sale using augmented reality.

The new augmented reality that comes, allows you to instantiate real-scale objects at any event or inside your own home. Reach new customers and markets surprising your potential customer. 

Pixeldreams and Crowd Studio carried out this activation in 2017, consisting of the realization of a 360º configurator through augmented reality (Google Play and Apple Store). By detecting a marker, the vehicle was exposed at the point of sale, so that potential customers had a different experience with the product, being able to configure the color and custom rims. 
The example shown in the video is, however, an outstanding evolution of said project carried out internally, and consists of a technology that allows the vehicle itself to be instantiated but on a real scale, without mediating any type of marker or image.
Most Apple devices and higher-end Android devices already have a hardware element that allows automatic ground plane detection and real-scale 3D models instantiation, allowing a much more immersive and realistic experience.
Businesses will need to reimagine their customer experience strategies just as "shopping" changed thanks to the rise of smartphones.
— Alex Mas
_ALT
Consumers are looking for experiences rather than just products. In response to this trend, Pixeldreams offers the adoption of new methods and materials throughout the value chain, from design to manufacturing. The requirement of customers to offer innovative products at a low price,
exerts enormous pressure. Marketing is becoming more and more complex, with products containing more and more variations primarily driven by micro-segmentation to gain market share.
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This adds complexity to the manufacturing process, leading to a situation where information on how to process such customization becomes increasingly critical and error prone. Pixeldreams proposes the realization of web finishing configurators and simulators
that can be integrated into databases for the perfect management of all these aspects. Our digital formulation solutions will also allow us to streamline and optimize R&D-related processes, to achieve an unmatched competitive advantage.
In the past, verifying a product and its packaging before marketing a product required a lengthy and expensive process that involved the creation of one or more physical mockups. Today, in a consumer market demanding customization, innovation and speed, this process is becoming less and less viable.
Our digital mockup and design review solutions enable supply chain teams to assemble, visualize, and analyze models for potential problems early in the process, prior to manufacturing.
Client
SEAT
Services
  • Engineering
  • Industrial design
  • Events
  • User Research
    seat.es
    Duration
    2 months

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