The new augmented reality that comes, allows you to instantiate real-scale objects at any event or inside your own home. Reach new customers and markets surprising your potential customer.
Pixeldreams and Crowd Studio carried out this activation in 2017, consisting of the realization of a 360º configurator through augmented reality (Google Play and Apple Store). By detecting a marker, the vehicle was exposed at the point of sale, so that potential customers had a different experience with the product, being able to configure the color and custom rims.
The example shown in the video is, however, an outstanding evolution of said project carried out internally, and consists of a technology that allows the vehicle itself to be instantiated but on a real scale, without mediating any type of marker or image.
Most Apple devices and higher-end Android devices already have a hardware element that allows automatic ground plane detection and real-scale 3D models instantiation, allowing a much more immersive and realistic experience.