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Metalquimia

  • Engineering
  • Product
  • Industrial design
  • Machinery Design
Are you an agency and have a project?

Metalquimia

  • Engineering
  • Product
  • Industrial design
  • Machinery Design
Are you an agency and have a project?

Pixel Dreams Projects

3D Animation of Industrial Production Lines – IFFA Frankfurt 2025

Metalquimia is a global leader in technology for the meat industry, with a presence in over 90 countries and a solid track record in the design and manufacturing of innovative machinery for the production of sausages and processed meat products. Its comprehensive solutions deliver efficiency, quality, and sustainability to a highly competitive industry.

For IFFA Frankfurt 2025, the world’s leading trade fair for the sector, the company faced a challenge: how to clearly and attractively explain the complexity of its CookEX production lines. These processes are often perceived as overly technical and abstract, which limits commercial impact and differentiation from competitors.

To address this, Metalquimia entrusted PixelDreams with the development of an industrial 3D animation. Our mission: to transform an industrial production system into a compelling and accessible visual story through a 3D animation video that showcased the integration and benefits of cutting-edge solutions such as QDSausage and HD EvoLoader.

Turning Complex Technologies into Visual Stories

PixelDreams proposal was to create a high-impact 3D video capable of communicating the added value of the CookEX production line with both technical accuracy and strong visual appeal.

The goal was not simply to show how a single machine works, but to explain an entire synchronized production system, highlighting the interaction between equipment and the efficiency of the overall workflow.


  1. Didactic clarity: ensuring customers and distributors could immediately understand the benefits of the line.
  2. Attractive visual language: reinforcing Metalquimia’s image of innovation and technological leadership.
  3. Commercial versatility: providing a useful resource for trade fairs, presentations, and international training sessions.

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"A complex production system stops being an obstacle when it becomes a story anyone can understand."
— Alex Mas
_ALT

Project Workflow

The collaboration with Metalquimia was both a technical and creative challenge, tackled through a structured workflow:

  • 1. 3D Modeling: Industrial CAD models provided by the client were adapted and optimized, simplified for animation while preserving key shapes and details. This allowed for lightweight models suitable for smooth rendering.
  • Texturing: Metallic, plastic, and food-grade finishes were applied, ensuring visual coherence with the real CookEX equipment. The result had to be both realistic and elegant.

  • 3. 3D Animation: The entire production line—stuffer, QDSausage, and HD EvoLoader—was recreated. Precise mechanical movements, air particle simulations, and realistic food drop dynamics were incorporated for a natural and credible effect.
  • 4. Rendering: High-quality sequences were generated with carefully designed lighting and a clean look, ensuring the visual narrative was clear, understandable, and aesthetically appealing for a global audience.
  • 5. Publishing: The final output was a 2–3 minute video, concise and elegant, adapted for international trade fairs, business presentations, and digital communication.

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From Technical Process to Communication Versatility

  • Clear explanation of a complex system: turning technical processes into an understandable visual narrative.
  • Strengthened innovative image: projecting modernity, leadership, and trust in the brand.
  • Greater impact at trade shows and events: standing out against competitors with an attractive visual language that captured the attention of customers and distributors.
  • Versatile communication tool: useful beyond the trade fair, applicable in sales meetings, training sessions, and international presentations.

Visual Experiences that Persuade and Engage Audiences

The collaboration between Metalquimia and PixelDreams demonstrated that 3D animation is the ideal tool to communicate complex industrial processes in a clear, appealing, and effective way.

By transforming technical data into a visual narrative, the video not only explained the integration of technologies like QDSausage and HD EvoLoader but also turned Metalquimia’s communication into a differentiating experience—capable of attracting, educating, and persuading in highly competitive environments, while opening the door to immersive technologies such as virtual reality.

Client
Metalquimia
Services
  • Engineering
  • Product
  • Industrial design
  • Machinery Design
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