Why virtual reality is a trend? We are in the experience economy. Pixeldreams develops virtual reality applications through the use of stereoscopic vision glasses that offer memorable immersive experiences, either individually or through collective events. Advantages of virtual reality for a company Virtual Reality (
VR) is a technology that allows the creation of virtual, three-dimensional, navigable and interactive worlds through Virtual Reality glasses. We create
virtual showrooms connected by voice, along with mascots and animated characters to enrich the user experience and enable companies to reach new customers and markets.
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Types of Virtual Reality applications
There are 2 large groups and types of Virtual Reality applications: 1/ 360º video and photography: A
360º video or photography is a type of video that is produced and recorded by a special camera that captures reality in an immersive way, in 360º. We produce and program them to be incorporated into your web page with the aim that users can rotate within them in all directions of the space and have a first-person experience of the space. They are extremely easy to use, and being interactive, they allow the incorporation of navigation labels to be able to navigate between panoramas or enriched digital information in any part of the route.
2/ Fiction Worlds created to measure: The most advanced version of the current Virtual Reality allows visualization through virtual reality glasses and the possibility of walking in real time (RT Technology - Real Time) and in all directions of space, obtaining a much more immersive and direct experience of space. The areas of application are very varied, highlighting above all the world of events, education, leisure, real estate development, and even the world of medicine.
Benefits and advantages of Virtual Reality
- Immersion: They allow a more effective communication of complex content.
- WOW effect and attraction of new visitors in events and content presentation.
- Customer Experience: Create value from the emotional and relational perspective with users.
- Branding Marketing: Brand positioning and creation of notoriety.
- Social media: Encourages the recommendation through the RRSS
- KPI's: Allows the management of metrics, kpi's and the measurement of results.
Applications and examples of Virtual Reality 1 -
See examples Virtual product showrooms : By using virtual reality glasses, a user can enter a virtual product showroom and interact with 3D models with total freedom. Our technology also allows remote assistance or assistance to virtual meeting rooms among several users at the same time (via avatars and IP voice) so that one company can remotely present a product to another.
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360º aerial filming using drones: We have experience in the use of drones for aerial filming and the generation of 360º virtual flights. The user has the feeling of flying suspended in the drone while being able to look in all directions of space.
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Virtual tours of architecture and interiors: Pixeldreams produces reports using 360º interior photography for the real estate and architecture sector.
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360º filming Concerts and sporting events: Pixeldreams broadcasts live by streaming 360º content.
For which devices can applications for virtual reality be generated?
We work with multiplatform systems so there are different distribution and publication options:
- Google Cardboard: We can host the 360 videos on YouTube and then embed them on your website so that they are accessible to all types of audiences. Once the 360º video is hosted on YouTube, users will be able to click on the lower right part of the portal and the image will change to stereoscopic mode or "Sidebyside". Users will then be able to place their own terminal on a cardboard or plastic device, compatible with "Google Cardboard", and view the content in VR. These types of displays are usually very affordable and some barely exceed 2 euros. However, the image quality is not high because many of these devices lack the settings typical of the most professional systems, such as the adjustment of the interpupillary distance or the focal length. The vast majority of them have been relegated to giveaways for promotional marketing campaigns.
- Oculus Quest 2: They are the ideal system if we want professional quality and the possibility of being an autonomous and portable system for fairs and company events, without the need to be connected to a PC. They allow a comfortable IPD (Interpupillary Distance) adjustment, as well as a great image quality with screen resolutions of 2800 x 1600 pixels. The "Oculus Link" system allows them to be connected to a PC.
- Oculus Rift S: With a resolution of 2560 x 1400 pixels, they are very similar in quality to the Oculus Quest 2, however they must be permanently connected to a desktop or laptop PC, which will allow viewing more complex and extensive scenarios as the glasses are connected directly to the computer's graphics card. They are the ideal type of device for large-scale projects that require an additional plus in terms of computational calculation.
ASK US FOR A QUOTE: Pixeldreams carries out the entire conception of the experience: from the design and animation of the content, to its publication and distribution in the market places (Google Play & Applestore). Tell us more about your company and your needs. We are specialists in the creation of this type of custom projects. Write to us at: alex@pixeldreams.info
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