Abbott Laboratories is an American pharmaceutical company, founded in Chicago in 1888 by Wallace Calvin Abbott, with headquarters in Abbott Park - Chicago (Illinois). Today Abbott has approximately 100 thousand employees.
The nutritional supplements division “Abbott Nutrition International” contacted Pixeldreams to request the creation of a “serious game” of Virtual Reality that was original and at the same time innovative with the aim of presenting a nutritional supplement: A product called: “ Glucerna” during the SEMDOR congress to be held in Seville. - June 2023.
Glucerna® is a food for special medical purposes based on slowly digestible carbohydrates, for patients with diabetes or hyperglycemia and with a deteriorated nutritional status and intended for pre- and post-operative use. Glucerna®, in addition to its slow-release carbohydrates, contains fiber, vitamins and Omega-3 fatty acids, which are favorable for the body, offering a specific advantage to people with diabetes.
Faced with the challenge of presenting this new development, we created a Serious Game, or totally interactive and innovative cooperative game: A gamified virtual reality experience in which the user is in a clinical environment, in which they must select the glucerna containers to cure patients who are in hospital beds. The containers fall with a greater or lesser amount of Protesomes, Ubekinas or HMBs from the top of the game, and users must catch them on the fly using the Oculus Quest 2 controls and throw them at the patients.
Serious Games are a category of video games designed with a purpose beyond mere entertainment. These games are created with the aim of imparting knowledge, training skills, or simulating real-world situations.
Corporate games for companies represent a powerful tool in the marketing and training arsenal of companies. Here we will examine some key reasons why these games are gaining importance in the business world: