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Serious Games for Abbott

  • Virtual Medicine
  • 3D Interior Design
  • Product
  • Pharmacy
  • Advertising
  • Events
  • Educaction
  • Creation of 3D Characters
Are you an agency and have a project?

Serious Games for Abbott

  • Virtual Medicine
  • 3D Interior Design
  • Product
  • Pharmacy
  • Advertising
  • Events
  • Educaction
  • Creation of 3D Characters
Are you an agency and have a project?

Pixel Dreams Projects

Development of a virtual reality game (serious games) for the medical sector - Abbott

Abbott Laboratories is an American pharmaceutical company, founded in Chicago in 1888 by Wallace Calvin Abbott, with headquarters in Abbott Park - Chicago (Illinois). Today Abbott has approximately 100 thousand employees.

The nutritional supplements division “Abbott Nutrition International” contacted Pixeldreams to request the creation of a “serious game” of Virtual Reality that was original and at the same time innovative with the aim of presenting a nutritional supplement: A product called: “ Glucerna” during the SEMDOR congress to be held in Seville. - June 2023.

Glucerna® is a food for special medical purposes based on slowly digestible carbohydrates, for patients with diabetes or hyperglycemia and with a deteriorated nutritional status and intended for pre- and post-operative use. Glucerna®, in addition to its slow-release carbohydrates, contains fiber, vitamins and Omega-3 fatty acids, which are favorable for the body, offering a specific advantage to people with diabetes.

abbottserious games

What is Abbott's Serious Game?

Faced with the challenge of presenting this new development, we created a Serious Game, or totally interactive and innovative cooperative game: A gamified virtual reality experience in which the user is in a clinical environment, in which they must select the glucerna containers to cure patients who are in hospital beds. The containers fall with a greater or lesser amount of Protesomes, Ubekinas or HMBs from the top of the game, and users must catch them on the fly using the Oculus Quest 2 controls and throw them at the patients.

abbottserious games

What is a Serious Game?

Serious Games are a category of video games designed with a purpose beyond mere entertainment. These games are created with the aim of imparting knowledge, training skills, or simulating real-world situations.


Corporate games, also known as business games or virtual business games, are a specific variant of Serious Games designed to meet the needs of organizations.


Do you need a Serious Games?

Pixeldreams made a virtual replica of the product packaging respecting the branding book delivered and the graphic line.
— Alex Mas
_ALT

The Importance of Corporate Games in Virtual Reality

Corporate games for companies represent a powerful tool in the marketing and training arsenal of companies. Here we will examine some key reasons why these games are gaining importance in the business world:

  • Immersive Experience: Virtual reality offers an unparalleled immersive experience. Serious Games designed for VR allow companies to showcase their products, services or environments in a completely new way. Customers and employees can immerse themselves in a virtual world that realistically simulates work situations, making it easier to understand and learn.
  • Dynamic Interaction: Corporate games for companies are highly interactive and dynamic. Users can actively participate in the experience, make decisions and see the consequences of their actions in real time. This encourages participation and engagement, which is essential in training and marketing.
  • Effective Training: Companies can use corporate games to train their staff effectively. Whether teaching new skills, procedures or protocols, virtual reality allows for practical, realistic training that improves retention and applicability of acquired knowledge.
  • Innovative Marketing: In the field of marketing, virtual games for companies are becoming a fundamental tool. Companies can showcase their products or services in a unique and attractive way, allowing them to stand out in a saturated market. Customers can virtually experience a product before purchasing, increasing confidence and decision-making.
  • KPI Measurement and Analysis: Serious Games in VR allow companies to collect valuable data on user behavior. This makes it easy to measure the performance and effectiveness of training and marketing strategies, which in turn allows you to continually adjust and improve experiences.
Serious Games for Abbott
Serious Games for Abbott
In short, Serious Games, especially when combined with virtual reality technology, are revolutionizing the way companies showcase their experiences and capabilities. These corporate games for companies offer a unique opportunity to interact with customers and employees in an immersive and effective way.
As VR continues to advance, the importance of corporate gaming and serious games will increase, becoming an essential tool in the marketing and training arsenal of modern businesses. Contact us to develop a Serious Game for your business.
Client
Abbott
Services
  • Virtual Medicine
  • 3D Interior Design
  • Product
  • Pharmacy
  • Advertising
  • Events
  • Educaction
  • Creation of 3D Characters
  • Related projects

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