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Virtual Event | ALCON Metaverse

Events

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Pixel Dreams Projects

Virtual event for 1,500 opticians to present the global launch of Precision1 contact lenses.

The new PRECISION-1 contact lenses are a product developed by the Swiss multinational "ALCON INTERNTIONAL". For its promotion, Pixel Dreams created a 360º immersive navigation metaverse or 3D web page. In it, the product specifications and the global launch plan in the international market were disclosed.

The PRECISION 1 Metaverse was made in 3D web format and brought together 1500 opticians from Spain and Portugal. Thanks to the virtual presentation of its marketing director, Ricardo Ceravalls, attendees were able to learn about the use and potential of this type of contact lenses. The expert explained how Smart Surface technology works, which blocks 90% of UVA rays and 99% of UVB rays.

The broadcast was made from a spectacular 3D virtual set in the shape of a glass dome, which simulated the inside of a contact lens. An innovative 3D chroma system enabled voice and chat communication between speakers and attendees. Pixeldreams virtual set systems allow you to include videos, animations, audio and holograms of the products and follow the event through virtual reality glasses.

3D virtual events and metaverses have been shown to generate "emotional engagement" between the audience and the brand. This type of experience stands out from other more common ones such as "Zoom" or "Teams" due to a total immersive sensation and functionalities such as interaction with the product in real time. They offer the opportunity to roam a fictional world with total freedom and without limitations, achieving an unprecedented emotional impact.

Impressive virtual showrooms will emerge in fantasy worlds that will allow interaction between the youngest public and the product; an audience eager for technological innovations and high-impact communication.

— A new way to interact

Virtual worlds will become places to produce future brand events, all with the aim of bringing products closer to new generations of consumers in an emotional and playful way.

In the coming years, the metaverses will play a key factor as new generators of "engagement" between brands and consumers.