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Butterfly Experience by Bugaboo, an unprecedented interactive graphic adventure!
At Pixel Dreams we have had the opportunity to develop a virtual reality experience to promote the new Bugaboo Butterfly urban stroller. A simulation in the format of a 360-degree racing game, in which the stroller and the player are the protagonists. An immersive adventure designed for all the participants of the promotional event that is currently taking place at El Corte Inglés. Do you dare to try it?
What is the virtual reality experience for Bugaboo?
The Butterfly chair allows the entire structure to fold in 1 second, ideal for both short and long rides. We collaborate with the company to promote its new product in a series of events at El Corte Inglés. Pixel Dreams was in charge of developing the immersive experience with the stroller, with the aim of rewarding the winner with a fantastic check from El Corte Inglés Viajes valued at €1,000, together with a Bugaboo Butterfly chair. We have prepared branding elements such as a corporate rollup so that the experience is attractive and 100% immersive!
Interact with the Butterfly Chair, get hold of the 3D elements to earn points and be the undisputed champion of the Bugaboo Cup!
— Pixel Dreams & El Corte Inglés
Innovation and Impact with Pixel Dreams
We developed the first virtual reality racing video game, investigating the processes and dynamics given the lack of references in the sector. Implementing state-of-the-art technology with its fully optimized interactions, providing the best experience for Bugaboo users. A virtual world adapted to the corporate line of the brand.
Including the characteristic butterflies that give the product its name, 3D models that we find flying around the stage. We have used the stroller's built-in accelerometer and gyroscope as controllers. The "low poly" aesthetic is a trend in the graphics and designs of the metaverse, perfect for representing the virtual world that surrounds the experience. At Pixel Dreams, we seek the best solution to develop immersive technology in the best devices on the market.
Activities with Virtual Reality increase Engagement, build audience loyalty and increase participation in promotional events
Visualize this fantastic graphic and interactive adventure on the screen with the “Mirror” function! There are many benefits of promotional marketing for businesses or companies from different sectors, especially if they seek to communicate the values of their brand in an impressive way. Thanks to the versatility offered by these innovative technologies, we can cover a wide range of possibilities, as in the case of Bugaboo, activating the product in shopping centers and points of sale (POS).
Attendees can share and publish content of the experience on social networks such as Instagram or Facebook, seeking virality and interaction with our content. Virtual reality and gamification have proven to be a key element in the development of dynamic and immersive experiences that captivate our audience, 360-degree environments that encourage the participation of the target audience, ideal for achieving the commercial goals of the company through the attendee interaction. We have been offering immersive experiences for more than 20 years, specializing in virtual reality, augmented reality and 3D animation services to all types of businesses and clients. Discover all our virtual reality projects for companies! Virtual Reality Apps, Virtual Reality Games, Virtual Reality Simulations and Virtual Tours.
How to enjoy the immersive experience of the Bugaboo Butterfly Experience?
You can find this immersive experience in the shopping centers of El Corte Inglés, its participation is completely free and it is planned for 10 centers throughout Spain.
You can check the user rankings and discover the locations on the official Bugaboo website. We turn on the virtual reality engines for the El Corte Inglés centers, an unprecedented 360-degree competition! Are you ready for the frantic races aboard the Bugaboo Butterfly chair? Discover all our Virtual Reality services for Companies.
