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VR Game for Point of Sale Activation

Bugaboo commissioned Pixel Dreams to develop a virtual reality game for activation at the point of sale. We have had the opportunity to develop a virtual reality experience to promote the new Bugaboo Butterfly urban stroller. A simulation in a 360 degree racing game format, in which the car and the player are the protagonists. An immersive adventure designed for all the participants of the promotional event that is currently taking place at El Corte Inglés. Do you dare to try it?

What is the VR experience for Bugaboo?

The Butterfly Chair allows the folding of the entire structure in 1 second, ideal for both short and long walks. We collaborate with the company to promote its new product in a series of El Corte Inglés events. Pixel Dreams was in charge of developing the immersive experience with the stroller, with the aim of rewarding the winner with a fantastic El Corte Inglés travel voucher valued at €1,000, along with a Bugaboo Butterfly seat. We have prepared Branding elements such as a corporate rollup so that the experience is attractive and 100% immersive!

Pixel Dreams develops a virtual reality game for activation at the point of sale

Innovation and Impact with Pixel Dreams

We have managed to develop the first virtual reality racing video game, an arduous task in which our 3D developers have worked, investigating the processes and dynamics given the lack of references in the sector. Finally, we implement state-of-the-art technology with its interactions fully optimized, providing the best experience for Bugaboo users. In this dynamic 360 environment, we can observe a virtual world adapted to the brand's corporate line, including the characteristic butterflies that give the product its name, 3D models that we find flying around the stage. The driving of the stroller has been achieved thanks to the stroller's built-in accelerometer and gyroscope as controllers. The “low poly” aesthetic is a trend in metaverse graphics and designs, which is why we have used it to represent the virtual world that surrounds the experience. At Pixel Dreams, we look for the best solution to develop immersive technology on the best devices on the market, combining it with an optimal FPS speed, helping the viewer with movements and effects, processed by the latest model of virtual reality glasses, the Oculus Quest 2.

The activation of the Virtual Reality game at the Point of Sale encourages engagement and increases participation among attendees.

Pixel Dreams 3D Solutions

Pixel Dreams develops a virtual reality game for activation at the point of sale

Activities with Virtual Reality increase Engagement, build audience loyalty and increase participation in promotional events. View this fantastic graphic and interactive adventure on the screen with the "Mirror" function! There are many benefits of promotional marketing for businesses or companies from different sectors, especially if they seek to communicate the values of their brand in an impressive way. Thanks to the versatility offered by these innovative technologies, we can cover a wide range of possibilities, as in the case of Bugaboo, activate the product in shopping centers and points of sale (PVD). Attendees can share and publish content from the experience on social networks such as Instagram or Facebook, looking for virality and interaction with our content. Virtual reality and gamification have proven to be a key element in the development of dynamic and immersive experiences that captivate our audience, 360-degree environments that encourage the participation of the target audience, ideal for achieving the business goals of the company through the attendee interaction. We have been offering immersive experiences for more than 20 years, specializing in virtual reality, augmented reality and 3D animation services to all types of businesses and clients. Discover all our virtual reality projects for companies! Virtual Reality Apps, Virtual Reality Games, Virtual Reality Simulations and Virtual Tours.

How to enjoy the immersive experience of the Bugaboo Butterfly Experience?

You can find this immersive experience in El Corte Inglés shopping centers, participation is completely free and it is planned for 10 centers throughout Spain. You can check the user rankings and discover the locations on the official Bugaboo website. We turn on the virtual reality engines for El Corte Inglés centers, an unprecedented 360-degree competition! Are you ready for the frantic races aboard the Bugaboo Butterfly seat? Discover all our Virtual Reality services for Companies.