3D video to show the quality of service of Marine Elevators in the marine environment.
Estabanell is a Catalan energy company with historic industrial roots that has evolved to encompass virtually all stages of the energy cycle. Estabanell’s business model is based on providing sustainable, local, and digital energy. This client integrates the entire value chain: renewable generation (hydraulic and solar), electric distribution, 100% green energy marketing, and energy efficiency services.
The challenge presented by our client was to explain solar park projects, electric mobility, and self-consumption in a visually engaging and accessible way — topics that were often too technical and complex in traditional presentations. The goal was to transform this space into a powerful communication tool capable of impressing visitors, clearly conveying the value of their energy model, and strengthening the company’s innovative image.
As a virtual reality company, our solution was to develop an application in which the user puts on the headset and suddenly sees, growing holographically before them, a large topographic landscape. The user watches animated, illuminated lines showing how the distribution network runs close to urban centers. During the presentation, it becomes clear that there is no need to build power towers or deploy cables. The presentation is enhanced with overlaid elevations, icons, and animated text on the model.
The experience continues with a dynamic transition in which the user descends toward a virtual model of a solar field. In this fully 3D environment, the process of constructing and installing a photovoltaic plant is shown in an accelerated, educational way — from land movement to the placement of solar panels.
Through the use of time-based animations and overlaid data, the simulation helps the viewer understand how structures adapt to existing topography to minimize visual and environmental impact. The experience also highlights the mobile orientation of the solar modules, which follow the sun’s path to maximize energy efficiency.
Animated figures and informational labels appear throughout the narration, reinforcing the sustainability message with concrete data: the installation prevents the emission of approximately 1,200 tons of CO₂ per year, equivalent to 500 combustion vehicles.
During the virtual tour, the user can observe how the plant coexists harmoniously with the natural environment. Through 360º camera zooms, small design details are revealed that promote biodiversity: insect hotels, reptile shelters, and wetland areas for amphibians, all organically integrated into the landscape. This approach reinforces Estabanell’s vision of compatibility between technology and nature.
To achieve this level of realism, PixelDreams developed a six-phase workflow in which creativity, technical precision, and immersive storytelling merged into a unified visual language:
The result is a multisensory virtual reality experience that combines technical precision, narrative design, and environmental awareness.
Thanks to the collaboration with PixelDreams, Estabanell now has an interactive tool capable of tangibly presenting its sustainable energy model, enhancing public understanding and reinforcing its position as an innovative company in the Catalan energy sector.
