We use our own cookies and third parties ones to offer our services and collect statistical data. If you continue browsing the internet you accept them. More information


Antoni Gaudí - R.A. Artigas Gardens


Antoni Gaudí - R.A. Artigas Gardens

Promotion of RV Cultural Heritage during the MWC

Cultural heritage is an important part of a society's history and identity. However, many times, access to this heritage can be limited due to various reasons, such as distance, lack of resources and physical accessibility.

Virtual reality is a technology that can help overcome these limitations by enabling promotion in a more accessible and attractive way.

We will explore how virtual reality can be used to promote cultural heritage using as an example one of Antoni Gaudí's Unpublished works, Los Jardines Artigas, located in the town of Pobla de Lillet in Barcelona. This work was made accessible to all MWC 2022 congressmen by the BARCELONA PROVINCIAL COUNCIL and HUAWEI Technology.

patrimonio culturalar app

Promotion of Los Jardines Artigas through Virtual Reality

The Artigas gardens are a set of green spaces located in La Pobla de Lillet, in Catalonia, designed by the Catalan architect Antoni Gaudí. This project, which was carried out between 1905 and 1906, is characterized by its originality and beauty. Gaudí used in this project a combination of natural and architectural elements to create a harmonious and relaxing environment, which includes a waterfall, a cave, winding paths and areas to rest.

For the virtual dissemination of the project, Pixeldreams devised an augmented reality teleportation portal that allows the user to explore Gaudí's work in an interactive way. The concept of virtual teleportation refers to the ability of technology to take the user to places that they could not otherwise visit. In this case, the virtual portal allows users to cross the threshold of a fictitious door and visit Gaudí's work in Pobla de Lillet without having to physically be there. An augmented reality virtual portal can be considered a small example of a metaverse, since it allows users to interact with Gaudí's work in a virtual and three-dimensional environment.

In short, the use of an augmented reality virtual portal to explain Gaudí's work in Pobla de Lillet was an innovative way of bringing culture and heritage closer to a broader and more diverse audience during the MWC.

Benefits of promoting cultural heritage with virtual reality

  1. Improved accessibility: One of the main advantages of virtual reality is that it allows visitors to access cultural heritage from anywhere in the world, regardless of geographical or mobility limitations. With virtual reality, visitors can explore cultural heritage from the comfort of their homes, increasing accessibility and encouraging tourism.
  2. Greater interaction: Virtual reality also allows for greater interaction with cultural heritage. Visitors can explore different areas and aspects of the cultural sites, making them feel more immersed in the experience. The ability to interact with cultural heritage in real time is an important benefit that attracts more visitors and promotes greater engagement with cultural heritage.
  3. Conservation and preservation: Another important advantage of promoting cultural heritage with virtual reality is the ability to preserve and conserve cultural sites. With virtual reality technology, accurate digital models of cultural sites can be created, helping to document and preserve cultural heritage more effectively. In addition, the use of virtual reality also reduces the human impact on cultural sites, which contributes to their conservation and preservation.
  4. More engaging experiences: Virtual reality allows visitors to experience cultural heritage in a more engaging and interesting way. Virtual experiences can be more interactive and exciting than physical tours, attracting a broader and more diverse audience. Visitors can personalize their experience and explore cultural heritage in a way that is most meaningful and relevant to them.
  5. Learning and education: Finally, the promotion of cultural heritage with virtual reality also has a significant impact on learning and education. Virtual experiences can be designed to educate visitors about history, culture, and the importance of cultural heritage. In addition, virtual reality technology can also be used to create interactive and engaging educational programs that encourage learning and understanding of cultural heritage.
  6. Economic Impact: Virtual reality allows cultural tourism to reach a broader and more diverse audience, which in turn increases the economic impact of tourism. By increasing access to the tourism experience, this can lead to a greater economic impact of tourism on local communities, which can improve quality of life and foster local, sustainable economic development.
Pixeldreams devised an augmented reality teleportation portal that allows the user to explore Gaudí's work in an interactive way.
Antoni Gaudí - R.A. Artigas GardensAntoni Gaudí - R.A. Artigas GardensAntoni Gaudí - R.A. Artigas GardensAntoni Gaudí - R.A. Artigas Gardens

Other examples of promoting cultural heritage with virtual reality

LA ALMOLOYA: Virtual Reality scientific project entrusted to Pixeldreams by the Department of Prehistory of the Autonomous University of Barcelona (UAB) for the virtual reconstruction of an Iberian Village from the Bronze Age (2200-1550 BC) in the Murciano municipality of Sheet - Spain. The project, financed through FEDER funds for regional development, was carried out using the most advanced Virtual Reality techniques with the aim of creating a project dissemination center for the Museo de Pliego and giving an educational and interpretative facet to the archaeological research carried out. by the UAB team for more than a decade. See Project

In conclusion, the promotion of cultural heritage with virtual reality has the potential to increase the accessibility, attractiveness and visibility of cultural heritage around the world. Virtual reality experiences can be used to educate people about the history and culture of a society in a more effective and interactive way, and can have a positive economic impact by attracting more tourists to historical and cultural sites. However, there are also challenges associated with creating VR experiences, including quality of the experience, limited accessibility, and cost. Despite these challenges, the promotion of cultural heritage with virtual reality is a valuable tool that can help preserve and disseminate the history and culture of a society.

If you are an organization that promotes cultural heritage and you are interested in using virtual reality as a promotional tool, do not hesitate to contact us. At Pixeldreams we have experts in virtual reality and we can help you create engaging and immersive experiences that allow people to explore your cultural heritage from anywhere in the world. Together, we can make your cultural heritage more accessible and attractive to a wider audience.

Related news

and we will send you a free demo

Choose one or more