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Virtual Reality in the Medical Sector

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Virtual Reality in the Medical Sector

Immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR) have transformed various sectors, from entertainment to education.

However, its impact on medicine is a momentous milestone that redefines the way we understand healthcare. At Pixeldreams, we are proud to be pioneers in this field, offering innovative VR and AR solutions specially designed for the medical sector.

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Virtual Reality in Medicine

Virtual Reality has become an indispensable tool in the healthcare field by providing virtual environments that allow medical professionals to immerse themselves in interactive and educational experiences. But what is VR really? It is much more than a digital simulation; is the ability to transport users to three-dimensional environments where they can explore, learn and practice without limits.

More than 20 years working with leading clients in the medical sector

We are proud to have collaborated with some of the most prominent leaders in the medical sector, including Novartis, Astrazeneca, Hipra, Grifols, Zeiss, Hartmann, Baxter, Abbott, Sysmex, Boehringer Ingelheim, Biovet and Cocoon Medical. Our partnership with these renowned companies demonstrates our commitment to excellence and innovation in the development of virtual and augmented reality solutions for the advancement of medicine and health.

Use of Virtual Reality in Medicine

At Pixeldreams, we specialize in developing custom VR apps for various medical needs. From the creation of virtual content for scientific dissemination to virtual training for medical professionals, our solutions are designed to communicate better and with greater impact in the medical and pharmaceutical field.


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01. Novartis | Development of 3D cell models

We developed an Augmented Reality application with 3D cellular models, with the purpose of presenting treatment solutions for psoriasis, highlighting the drug Cosentyx. This project sought to explain the treatment of psoriasis through augmented reality technology, using 3D cellular models to show the effectiveness of the medication. Pixeldreams was in charge of creating high-quality 3D animations adapted to the needs of the project, with the aim of enhancing the message during the exhibition at events, fairs or conferences. Furthermore, the integration of 3D animation with the world of pharmacy and medicine allowed for an impactful and compelling presentation, providing an immersive experience for viewers.


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02. Cocoon Medical | Medical 3D Animation

We partnered with Cocoon Medical, a company specializing in aesthetic medicine equipment, to develop a medical 3D animation that explained the mechanism of action (MOA) of Cooltech technology. This revolutionary technology uses cold to reduce subcutaneous fat in various areas of the body. Thanks to our experience in 3D visualization and virtual reality technology, we created a clear and efficient animation that demonstrated the effectiveness of the treatment. This collaboration demonstrates the power of 3D animation as a communication tool in the medical field, allowing companies to present their products and processes in a visually impactful and understandable way.


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03.Abbott | Serious Games with Virtual Reality

We worked with Abbott Laboratories to develop an innovative and original virtual reality game, as part of the presentation of the nutritional supplement Glucerna at the SEMDOR congress. This "serious game" immerses users in a virtual clinical environment, where they must select Glucerna containers to treat patients in hospital beds. This initiative shows how corporate virtual reality games are revolutionizing the way companies present their products, providing immersive and effective experiences for both customers and employees.


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04. Zeiss | Medical Metaverse

We collaborated with Zeiss Medical Technology to develop an immersive experience in the form of a medical metaverse during the SEO 2022 conference. The objective was to captivate event participants through a virtual representation of three high-end surgical microscopes: the IOL Master 700, the Artevo 800 and the Quatera 700. This experience allowed users to interact with the equipment both from web browsers and with Oculus Quest 2 virtual reality glasses. The use of virtual reality in the medical field not only provides communication and marketing opportunities, but also which also facilitates the visualization of products in an interactive, direct and realistic way. Pixeldreams used photogrammetry and 3D scanning to create accurate models of the equipment, ensuring a faithful and detailed representation of the equipment in the metaverse. This innovative approach proved to be a powerful tool to showcase products and establish effective communication between suppliers, manufacturers and customers in the medical sector.


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Applications of Virtual Reality in Medicine

The adoption of virtual reality applications in medicine offers companies an innovative way to improve training, scientific dissemination, equipment maintenance and remote technical assistance. These technologies enable more effective communication, a deeper understanding of medical concepts, and process optimization, contributing to more efficient and higher-quality healthcare.
  1. Creation of virtual content for scientific and medical dissemination: This application allows you to communicate scientific and medical information in a visually attractive and understandable way. Using virtual reality and augmented reality technologies, virtual representations of complex medical concepts can be created, facilitating the dissemination and understanding of important topics in the field of health.
  2. MOA - Mechanisms of Action through Virtual Reality and Augmented Reality: Mechanisms of Action (MOA) are essential to understanding how medical treatments work. Through the use of virtual reality and augmented reality, immersive experiences can be created that allow health professionals to explore and understand the mechanisms of action of various drugs and therapies in an interactive and detailed way.
  3. 3D Recreation of Medical Machinery: This application consists of creating three-dimensional models of medical equipment and devices. These models can be used to visualize and study medical machinery in detail, facilitating the understanding of its operation and technical characteristics.
  4. Virtual Training for Medical Professionals (Webinar and Technical Training): Through webinars and virtual technical training, medical professionals can access training and updates remotely. This application offers an interactive and practical environment for continuous learning, allowing participants to acquire new knowledge and skills from any location.
  5. Remote Equipment Maintenance through Augmented Reality and Virtual Reality (Digital Twin): The remote maintenance application allows remote diagnosis and repair of medical equipment. Using augmented reality and virtual reality technologies, digital twins of equipment can be created, making it easier to identify problems and execute corrective actions efficiently and accurately without the need to physically travel to the site.
  6. Remote and Virtual Technical Assistance Services: This application offers immediate and personalized technical support through virtual means. Remote technical support services allow you to quickly and effectively resolve issues and provide technical guidance to medical equipment users, improving efficiency and customer satisfaction.

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Our partnership with these renowned companies demonstrates our commitment to excellence and innovation in the development of virtual and augmented reality solutions for the advancement of medicine and health.
- Alex Mas
_ALT
Virtual Reality in the Medical SectorVirtual Reality in the Medical SectorVirtual Reality in the Medical Sector

Benefits of Virtual Reality in Medicine

The benefits of VR in medicine are abundant and tangible. From reducing costs and risks to improving medical education and health research, VR is fundamentally transforming the way medicine is practiced. Our VR solutions not only improve the patient experience, but also empower medical professionals to deliver superior quality care. Immersive medical training: Virtual reality offers interactive and realistic simulations that allow healthcare professionals to train in complex medical procedures in a safe and controlled environment.

    • Education and training: Medical students can benefit from immersive learning experiences, where they can explore the human body in 3D, better understand diseases, and practice diagnoses and treatments.
    • Therapy and Rehabilitation: Virtual reality is used to provide innovative and personalized therapies for patients with neurological injuries, physical disabilities or mental health disorders, helping them improve their mobility, functionality and emotional well-being.
    • Pain and anxiety management: By creating relaxing virtual environments and engaging distractions, virtual reality can help reduce patients' pain and anxiety during painful or invasive medical procedures.
    • Surgical planning: Doctors can use virtual reality to visualize and plan complex surgical procedures with millimeter precision, allowing them to improve the efficiency and safety of interventions.
    • Telemedicine and remote consultations: Virtual reality facilitates remote medical consultations, allowing patients to access quality healthcare services regardless of their geographic location, improving accessibility and preventive healthcare.
    • Medical research: Researchers can use virtual reality to model diseases, analyze medical data, and develop new therapeutic approaches, accelerating innovation and discovery in the field of medicine.
    • Improved doctor-patient communication: Virtual reality can help doctors more visually and understandably explain diagnoses and treatments to patients, promoting greater participation and understanding in their own medical care.

At Pixeldreams, we are committed to leading the VR revolution in medicine. Our team of VR and AR experts is ready to collaborate with you to create customized solutions that drive innovation and improve clinical outcomes.

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